From a point to a line- On the regional brand product planning.docVIP

 PAGE \* MERGEFORMAT 11 From a point to a line: On the regional brand product planning At the end of the year, but also listed new season, many companies want to flex its muscles in the market at this time, there are companies worried about a few really happy, some unhappy. That is, at this time, I received a liquor sales manager, Wei Lu a telephone, telephone company first explain the situation: product lines and more chaotic, miscellaneous, there is no formation of main products. Although many products, but the classification was not clear, the focus is not prominent, strategic orientation is not clear. Lu produced wine, Song Jiang, Kaiyuan wine these three series of 42 varieties of wine, a total of more than 100 sub-product, its price from 5 yuan to 300 yuan, ranging products include a low grade it is, mid-range, high-grade all the grade, giving a hodgepodge of feeling, there is no primary and secondary distinction. So many varieties of Gaode marketers confusing, even himself can not remember the name of the product, sales is difficult to achieve a major breakthrough. Even so, the enterprise is still constantly introduce new products, always want ‘more than the whole price of the product channels’ coverage of the market, the result is a decline in the market year after year, successive years of contraction. How to solve these problems? Product rudderless, it is difficult to focus hair force, highlighting its strengths, in the face of intense competition in the liquor market, the disadvantage is inevitable. For the regional brand product planning, Lu wine company’s response, I gave the Li Wei, two proposals, but also for everyone to share: More children, multi-Fu: Fu Xi, bad for Xi? SMEs are often producing whatever the market needs, all market-oriented, constantly developing new products constantly to meet consumer demand, the development of more than ten years, the company’s products have been dozens or even hundreds, but No one utter the least sound