From marketing to strategic marketing.docVIP

 PAGE \* MERGEFORMAT 6 From marketing to strategic marketing Generally speaking, marketing, From EMKT. dominated by three major business enterprise is the traditional resources, and strategic marketing is a business dominated by five major management resources. Human, financial, and material are the most important resources of the three operations. Into the era of knowledge economy, intellectual and cultural leap to become the fourth and fifth largest management resources. By ‘the three operational resources’ to ‘five management resources’ is the inevitable result of development of the times, but also for the material world and spiritual world of human understanding in depth. Today, this view has been not only academia, the business community generally agree, but also for China’s increasingly in-depth market proven by practice. Strategic marketing is the 20th century, since the 90’s marketing disciplines is an important research area with a close business relationship between resources. Strategy is the enterprise options for the future, but also strategic marketing point of departure. Strategic marketing is a system, but also a refinement of the marketing model, which contains all the traditional marketing process, but also a qualitative change in traditional marketing. Strategic marketing is the essence of competitive strategy to stand a high degree of marketing program planning and marketing strategies is related to the overall development of the full range of corporate marketing. The formulation of strategic marketing, on the one hand the external environment must fully consider the impact on enterprise development, on the other but also how to tap internal resources and to maximize the effectiveness of resources. Today, knowledge and culture as a strategic marketing resources are being met with the market practice of proof. Management guru Drucker predicted that the community will transition to a knowledge society, ‘is really the decisive control of res