From Paradise off-site returns to see home appliance chain services to.docVIP

 PAGE \* MERGEFORMAT 15 From Paradise ‘off-site returns’ to see home appliance chain services to April 28, Shanghai, President Chen announced that Paradise will be in the home appliance chain industry’s first ‘iso-store returns’ system, in order to cope with increasingly fierce competition in the industry. The so-called ‘iso-store returns’ system means is: Where in Yongle either a store to buy electrical goods, can go to any of the other stores carried a Paradise Returns; and commitment within 7 days, no reason to return, within 15 days, no reason to change cargo; if quality problems, may be returned within 30 days, a replacement within 90 days. This is no doubt that the consumer is good news, because people not only enjoy the preferential price, but also enjoy the benefits of home appliances refunded or replaced. Yongle Home Appliances For example, such services not only enhances the status of enterprises in the eyes of the people, improve the enterprise reputation, nor as the upgrading of the service to increase the cost of inputs, on the contrary, due to use of an information system, rather than the original savings Return costs a lot. Based on some of China’s large and medium urban consumers to purchase home appliances factors survey, 2000 years ago, followed by the considerations of consumers: price, quality, service, brand; now: service, brand, price, quality. The results from this survey can be seen, full of gimmicks price war not only the operators are engaged in home appliances exhausted, for it seems people are losing their past to maximize the advantages to stimulate consumption, consumers turned to more and more and more focused on the sale of home appliances, the after-sales service, and has been the past emphasis on price and quality into the current emphasis on services and brands. In the people’s reckoning, the current price and quality of household electrical appliances have been close to his own psychological expectations, for example, by t