From said Cao Chong as see the level of marketing.docVIP

 PAGE \* MERGEFORMAT 4 From said Cao Chong as see the level of marketing Cao Chong said the elephant, to replace the weight displacement. Three Kingdoms period, Wu gave an elephant Cao Cao, Cao Cao ordered weighing, ministers made difficult. Cao Cao’s son Cao Chong claims to bring to the board of a ship as the water at the mark together and then pulled by elephants, the stones to mark the ship so as to achieve installation location, said the weight of the stone. This is the typical way a replacement to be too large, not by weighing small objects, items weighing alternatives available, and then weighed. Lateral thinking has a long history in China, Chinese people are good at thinking in the vertical when in trouble, the use level of thinking, so that solved the problem. Sometimes, a change in perspective can turn things around, change the results. The level of thinking on the most simple description is: “for a particular goal, you can not put the same hole deeper and deeper, and can be different in different places dug the hole.” Stressed that different ways of looking at things and different paths. Today, the complex market environment for enterprise has brought unprecedented challenges, more and more extensive product line, brand, more and more increasingly competitive, technology becomes more mature, more and more innovation is not easy, business success increasingly difficult. In this environment, the traditional marketing to follow the “market demand is the starting point of” principle, to promote market segmentation, targeting and positioning strategies defined by different segments of way to provide personalized products, It enables enterprises to enhance the professional marketing capabilities, and ultimately benefit consumers. But at the same time, over-stimulated consumer demand segments, but also to cut too small and fragmented markets, which led to new products, new companies enter the market success rate reduction, and to some extent, incre