From selling products to sell the program - how to deal with assimilation of high-tech products.docVIP

 PAGE \* MERGEFORMAT 6 From selling products to sell the program - how to deal with assimilation of high-tech products Moderator: Awa Yangcheng Evening News ‘brand’ Column Editor Guests: Liu Jiren, chairman of Neusoft Group, several issues of this tea we have been exploring high-tech product marketing topics. We see that as technology development and the industry matures, regardless of the then color TV, refrigerator, or today’s mobile phones, computers, once high above, a layer of mystery shrouded the high-tech products, are in large-scale industrial process homogenization facing technical problems. As a business how to stand out homogenization, different, has become high-tech enterprises to create its own core competitiveness the key. Come tea parties, this issue is China’s first listed company of the founder of the software Neusoft Group chairman Liu Jiren which has its own unique understanding of, and his solution is: from simple suppliers of products to upgrade the solution suppliers. This change means not only changes in corporate marketing, but also require changes in business attitudes, as Liu Jiren said, previously many high-tech businesses, customer demand-driven by a desire, but has now become a kinds of demands. The homogenization of any product will be faced with Awa: I recently heard you mentioned ‘software is the industry’ is really something, because there used to understand the manufacturing sector is mainly household appliances, clothing, computers tangible products. Why do you say so? Liu Jiren: You thought no, we do every day of color TVs, computers, mobile phones, digital camera, there is software which runs 365 days a year, as consumers are increasingly demanding that it and the general products, should be with high reliability and maintenance. At the same time, as a mass consumer goods, they are bound to face technological homogenization, facing price competition. Now almost all of the high-tech products will encounter this problem. S