From idea era to marketing era.docVIP

 PAGE \* MERGEFORMAT 9 From ‘idea era’ to ‘marketing era’ Chinese marketing planning community now come to a breakdown of the age, from the ‘idea given the success of’ to ‘planning and implementation of,’ We have gone through 10 years, the emergence of ideas era has its unique significance of the existence, when we are in today’s Perspective to the contrary, the prevalence of ideas, ideas, and ideas found in King has the following characteristics: First, ideas of ‘new exotic’ and the simple implementation of the degree. Marketing in China early, 4P theory has not yet landed, in a simple fixed-channel marketing and the focus of the market. He Yang, headed by the great masters of quick thinking by virtue of easily become a marketing darling. For example, chopsticks on the engraving of the week, the actual is to increase the usefulness and value-added products; to small hospitals cumbersome for nurses to change the registration of one-stop service package is in fact a convenience to customers and pro-active sense of service. He Yang-oriented ideas as represented by ‘lock on’, value short-term effects, but many companies transform the product through a simple process re-engineering and later He had a certain effect, so that idea will soon open the market. Second, business owners (the bosses) on the master’s worship. When the integrated marketing and details of the plan have not yet surfaced when the Internet is not yet universal, when business owners there is no clear strategy and direction, but there is not enough amount of information to understand the true face of planning for the business management to stay in a very fuzzy stage. Or hearsay, or listening to masters of the class become dizzy and toe for the master’s ideas or become another master propagandist, so that ideas once popular and intensified. Third, government departments, participate actively. At that time, eager to establish around the typical speed of development of enterprises can not me