From interview with the door Incident Southern Weekend PR Marketing.docVIP

 PAGE \* MERGEFORMAT 11 From ‘interview with the door’ Incident ‘Southern Weekend’ PR Marketing November 23, 2006 ‘Southern Weekend’ published a ‘Chuan-mad Huang Jianxiang’ a text, the repercussions are enormous and lead to a strong social controversy. First of all, Huang Jianxiang continuously published on his blog a ‘name’ chicken ‘has not wait to put their own pictures posted’, ‘I am sorry, I did not let you become Cheung Yuk’ two call to arms, and the words very hot. Secondly, ‘Chuan-mad Huang Jianxiang’ is also a freelance journalist Sina Wu Hong-fei Huang Kai-Bo and start war of words. In the meantime, well-known ball critics DONG Lu, Internet celebrity and old-jung saliva were also involved in the battle, followed by many commentators, yuji, gluten and flying fans have also joined, so that ‘interviews with the door’ event even more magnificent. However, from November 23 to 28 During this period, as published in ‘Chuan-mad Huang Jianxiang’ theme ‘Southern Weekend’ was a word unknown. So, Huang Jianxiang, DONG Lu, respectively, said in a blog on the ‘interview with the door’ event is no longer asking when the ‘Southern Weekend’ own initiative stand out, and to ‘Southern Weekend Professional Standards Committee’ issued on behalf of the ‘Huang Jianxiang topic submissions’. November 30, and DONG Lu Huang Jianxiang were also in their blog, the ‘Southern Weekend’ this practice gratitude. At this point, ‘interview with the door’ event Huashangjuhao. Looking at ‘interview with the door’ events in the whole process, ‘Southern Weekend’ as the initiator of the event, organizers for up to 7 days of the social controversy from the very secure on Diaoyu Islands to the publishing of submissions, not only for ‘interviews with the door’ on the case painting period, but also for the ‘Southern Weekend’ completed a perfect public relations marketing. When the big screen, when linked together, we found that except for a few actors (Huang, Wu, and Directors) earn some fame