From Longzhong look at strategic planning.docVIP

 PAGE \* MERGEFORMAT 7 From ‘Longzhong’ look at strategic planning Often read ‘Three Kingdoms’ in Sangumaolu the story, we tend to give birth to a modicum of pride and emotion. Pride in the strategy to be the world’s power, emotion in strategic planning ‘Longzhong’ of Yu Liu Bei ‘Shu-world’ and that the lighthouse-like ‘lodestar’ is an important role. In this case, Liu Bei Wilhelm Corporal, attach importance to talent, Sangumaolu please wise father to the first can be described as ancient horses, probably the most wise of the ‘boss’, is ‘best employers’ any more. Let’s take a look at the famous ‘Longzhong’ This strategic planning book. In the Liu Bei, Zhuge Liang Sangumaolu requested before the Han dynasty royal family despite the ‘brand culture’ backgrounds, there are rattling in the goals, be able to levy Thrace’s’ sales talent ‘Zhao Yun, Guan Yu, Zhang Fei and so on Reggie, but in the specific’ competition flame ‘that are repeated failures, almost’ leader ‘engulfed by Cao Cao, no bases, no fortresses stricken. Thus, although Liu Bei a good ‘product background’ and ‘brand of history’, although the leaders of large swan filled with ambition ambition, however, do not know how Chengjiubaye? Do not know what to do? How to do? Liu Bei’s long-term objective should be to that? What he wants to be? Liu Bei will become what? What conditions and resources? Situation faced by Liu Bei, difficulties and challenges are what? What is their strategic choice, namely, by what means and what actions to achieve Liu Bei’s long-term goal? Zhao Yun, Guan Yu, Zhang Fei, etc. are able to Reggie product ‘Maihao’ the sale of assault-type talent, but they did not make the products ‘easy to sell’ marketing From EMKT. planning and planning capabilities. So, when they are no systematic strategic planning and marketing strategy supported by Liu Bei’s command, led by their personal efforts often seem trivial, but harder, failures and ‘sacrifice’ the more tragic! There is no vision and no