Foxconn lawsuit into a crisis PR negative examples.docVIP

 PAGE \* MERGEFORMAT 6 Foxconn lawsuit into a crisis PR negative examples With the ‘First Financial Daily’ and Foxconn’s paper reached a joint statement, the stirring events of the entire Chinese public opinion seems the dust has settled. And attracted media attention, or startling, or Foxconn seems to fame, in the pursuit of those who had only known reputation of the ignorant and not seems that Foxconn’s move may be an example worthy of imitation. But for those who really responsible corporate brand, the Foxconn is a warning of the negative example. Throughout the entire process, we can find to win world-renowned ‘First Financial Daily’ and involved two journalists Weng Bao and Eugene Wong is the real winner, attention of the media has given this brand of media as well as the value of the two journalists increase rapidly in the period of time. Although there is no lack of opinion to defend the voice of Foxconn, but from the whole, the right of condemnation and opposition from Foxconn occupy the mainstream of public opinion, to justify its tributaries, and even the voice belongs to Mo Liu. This is precisely illustrates a reason - people’s eyes are discerning. In other words, Foxconn lawsuit is making a ‘First Financial Daily’ and its two reporters received a windfall, while they had to retreat step by step under the pressure of public opinion, a representative of the judge is, Foxconn to face the fact that the lack of high courage and the wisdom of the crisis public relations, and even said, ‘First Financial Daily’ reported simply not contrary to reality. The two sides come to me through the conflict to conflict and confrontation, we can find the fundamental point of the entire conflict is - whether there really Foxconn factories ‘overtime’ problem? If you really exist, then it is only the so-called self-inflicted result of loss of reputation, the media is just made public its actions. Loss of reputation can not blame the media, the heads of the social ins