Forging regional brand of mistake.docVIP

 PAGE \* MERGEFORMAT 11 Forging regional brand of ‘mistake’ Brand is the central task of forging a clear plan, sketched out the brand’s core values, and in the next decade or two decades or even a century of brand-building process, always adhere to this core value, so that every brand marketing activities, advertising costs for each sub-brand to make additions have played to convey the core value to consumers or prompt consumers to think of the role of core values, over time, core values only in the consumer bears the deep imprint on the brain and become a brand consumers are most appealing connotations. A very fortuitous opportunity, for the sake of the work where it was located out from the customer has come to the lunch time, the author and his companions found by the roadside ‘Liangliang Noodle House’ signs, and instantly brought back the author 10 years ago on the bright Ramen taste of bright praise of memory and appetite, and then subsequently the door want to satisfy their appetites. However, after the door I do not feel like going to a noodle shop; the first sight glass cabinets stocked with a variety of dishes, drinks, and then greeted by the desk, kitchen and dining adopted a segment type, a stir-fry, and close to the window getting bigger desk, in the author point of the store features ‘Ramen’, the hand has not the votes to do a small window of noodles, and finally found to do under the guidance of the window even in the ramen shop one corner and a small window. After I do face from the window ‘collar’ out to eat ramen after but can not find the necessary spices (pepper, vinegar), upon inquiry, found a side window after the installation of plastic kegs pepper containers are not accessible ... ... Jinan Springs famous ramen snacks, Liang-liang, the earliest mountain market, a hero is only a small noodle shop owner Mr. Luo Liang the master ‘Ramen’ basis, according to local characteristics, and Shandong and Jinan’s dietary habits, to be innovative. I