Forging local laptop brands Fifth Discipline.docVIP

 PAGE \* MERGEFORMAT 8 Forging local laptop brands Fifth Discipline The face of brutal competition in the market, notebook computers began almost across the board price cuts, which some manufacturers have even begun more desperate ‘SHOPPING’ price, there are some manufacturers because of bear ‘burden’ has been eliminated. Blind investment and vicious competition in the market, and finally led to a melee notebook market. China notebook market has great potential, brand building and maintenance of competition in the market is essential. The demand from the market perspective, consumers in the brand a more rational choice: In the full account of cost-effective, based on the growing awareness of after-sales service, personalized clear upward trend in demand. Entered since 2006, the domestic notebook market booming notebook computer from the altar into the nobility of ordinary people’s homes, while competition in the market has become increasingly heated. Many brands of notebook manufacturers have to increase investment, shorten product launch cycle, price war, to HP, DELL, SONY, Toshiba, represented by large-scale entry of foreign brands, and strive to strengthen the domestic market to seize. In the notebook market, product performance, price difference is not of today, the brand is to determine the most important factor in consumer purchases. Form of domestic brands encircling the face of such difficulties, domestic brands of notebook computers, where the road again? CCID Consulting ‘2006-2007 notebook PC brand Competitiveness of the annual report ‘that enhance the competitiveness of notebook PC brand from the brand leadership, brand market power, brand loyalty, brand innovation and brand vitality of five dimensions to start . These five dimensions also constitute a forging local notebook brands Fifth Discipline. Cultivating a: Co-Pilot to strengthen cross-channel management, from the industry to catch up with those changes in the industry leader, gaining the u