From Sha Gen endorsement bizarre Wang Guo to see gains and losses of Huiyuan.docVIP

 PAGE \* MERGEFORMAT 8 From ‘Sha Gen’ endorsement ‘bizarre Wang Guo’ to see gains and losses of Huiyuan China Huiyuan Juice brand has launched new products strike out ‘exotic Wang Guo V-PLUS’, ‘exotic Wang Guo’ is Huiyuan located in ‘super fruit’ juice drink popular concept of products, fruit juice drinks market competition intensified today , Huiyuan, as the field vane, can fruits leaping out of the public competition level, with kiwi fruit juice as the raw material potential first cut into the ‘super fruit’ market segments, from the category in terms of innovative strategies is undoubtedly a good step by step, because in the eyes of experts , kiwi fruit, grapefruit fruit, known as the small minority of these super-fruits, it is learned: kiwifruit juice was an ordinary fruit juice drinks for more than eight times the VC content, hailed as ‘the king of fruit’. However, from the perspective of the brand endorsement market analysis, so that ‘Shagen’ Baoqiang endorsement ‘singular Wang Guo’, but any errors standard of Service, the Huiyuan juice can be described as both gains and losses. Then, from the brand’s strategic positioning in terms of endorsement, Huiyuan huge sums of money out of ‘Shagen’ lie between the gain and loss is ‘too’ much? Or ‘lost’ much? Our brand positioning through the six elements required can be seen: A brand spokesperson selection should meet the ‘category segment orientation’: If a frequent spokesperson in the same industry or near the area of endorsement of different brand image, so that the latter in terms of its brand image would be seriously undermined, brand personality is not prominent, and was fuzzy state, so I chose the brand spokesman for the prime criterion is the same Category I must be the only one, from that point is concerned, Huiyuan select ‘Shagen’ not wrong. ‘Shagen’ Baoqiang is a newcomer, but also a dazzling star, he never shot any advertisements, Huiyuan Baoqiang together, effectively highlights the brand’s new ima