From 100000-3000000 - a half a catty Di Dangjiu a miracle in the county-level market.docVIP

 PAGE \* MERGEFORMAT 10 From 100000-3000000 - a half a catty Di Dangjiu a miracle in the county-level market Less than 40 million people in a county-level market, a first delivery agent less than 2 million in just two years to do a half a catty low-end liquor sales of 3 million a year ... ... Market Background S Jilin Province in Northeast China City is located in the periphery Horqin prairie, Jilin, Liaoning and Inner Mongolia provinces (regions) junction, the city’s size area of 3121.2 square kilometers, East, West Liaohe wear on the boundary, with a total population of 400.4 thousand. By the end of 2002, S surnamed Wang, a client agent of the Longquan spring series of wine, the first batch shipped 20000. (Note: At that time Longquan Spring Liquor Merchants generally prefecture-level cities, the first paragraph can not be played less than 20 million, resulting in the factory so customers do not want Wang agents, but Wang customer’s attitude is very sincere, coupled with the success of companies restructured, agent Business is not much, so the factory ‘to spare’ style and Wang customers signed agency contracts.) Wang’s customers for the state-owned marketing company and the company is small, funds are inadequate, although in 2003 a massive brand promotion, but the Longquan Spring liquor in the S market performance has been lackluster, the whole product sales throughout the year only 10 million yuan . Found that the crux of the market Where is the crux of the market? This is the company’s market salesman in S first need to think about. From the agent point of view, the agent has been operating a local low-grade white wine - T wine, sales of a year’s time would be more than 100 million, becoming the first local brand, it should be said that agents experience and Executive power is beyond any doubt; Input from the market point of view, the product in terms of image, or to taste, the quality is superior, the company has also done a large scale in the over