From 400 to 1300 million with scale to create effective - Internet companies keen on TV advertising considerations behind.docVIP

 PAGE \* MERGEFORMAT 5 From 400 to 1300 million with scale to create effective - Internet companies keen on TV advertising considerations behind Compared with the traditional enterprise, Internet companies like the grass edge of the large trees safflower, not significantly tall but vibrant. Difficult to find a trend: both vigorous from early where customers, Taobao 2011 buy World War II, or the 58 city, lilies, Jingdong network, every one of the advertising, Internet companies have not only confined to the network, more and more enterprises, more television media as the most important propaganda channels and we can not help but ask: climate, geography, and Internet companies have on the Internet, Why so keen television media? TV media behind the broad consumer market More and more of the general public began to truly appreciate the Internet quick and easy, and gradually began to use and rely on the Internet to search for information, online shopping, such as the rapid growth of online consumers, who can head start, the first time found that education guide this huge potential consumer groups, will be able to create new profit space for their future information classified sites, for example, the core values #8203;#8203;of their products to users around the problem is to solve, in a nutshell, the suitability of its products in the general population, rather than only 400 million Internet users, compared with other media, television media viewing crowd, in terms of population size or spending power of its precisely coincide therefore, not difficult to understand why the life service sites - 58 city more emphasis on investment in each round of advertising in TV commercials, it is even more difficult to understand why 58 of the city in the summer and winter vacations, 11, during the Spring Festival, the high-frequency part time in CCTV, Satellite TV Channel advertising, the market has already given us the answer - the current Baidu index of 58 city user attenti