From a consumer psychology to see how well the APP mobile Internet era of marketing.docVIP

 PAGE \* MERGEFORMAT 8 From a consumer psychology to see how well the APP mobile Internet era of marketing With smart phones from the functional aptitude development, mobile Internet era has arrived. Faced mobile Internet era, companies need to establish a new marketing idea, in order to capture future business opportunities and development under the mobile Internet business model, that is, the user time and attention as a scarce conditions, with the spread of mobile Internet and interactive way to firmly grasp the commercial value chain adhesion value client experience content and application integration provides end value, and two types of value through effective interaction, forming a scroll zoom enterprise business value, in order to achieve brand marketing purposes. realize the marketing value targets in the mobile Internet is the most important application of APP marketing. APP marketing refers collectively through an application running on a customized mobile software, SNS and community platform to carry out marketing activities, APP refers to third-party marketing multi-application smart mobile platforms marketing compared with traditional mobile media marketing, APP Marketing has an unparalleled advantage. In the communication, the traditional form of removable media mainly text-based, so that consumers passively receiving information about a product or brand, while APP marketing is the product or brand information implanted in the application made by the user to download their own initiative, in use the application process to achieve the dissemination of information. In the dissemination of content, product or brand information dissemination traditional mobile media fuss just literally, users of the product or brand can not produce a comprehensive perception, while the APP can contain pictures, videos and many other elements, users can experience the full range of product or brand. On user behavior, user application of traditional mobile medi