From a market follower to a leader in transition.docVIP

 PAGE \* MERGEFORMAT 3 From a market follower to a leader in transition Argentina, a fierce battle had just ended basketball century. Confrontation is the last two Olympic champions Argentina vs. new division world champion Spain, the tragic events naturally led to an international media are regarded as the Olympic Games will be the match of a pre s Crossing. Results of the competition no matter what the companies are from China’s Li Ning, who will be the last laugh because it ranks behind the two sponsors are Li Ning Company. In fact, as early as the 2004 Athens Olympics, Spain had already begun to wear Li Ning basketball clothes. In the meantime, the brand Li Ning, the Chinese Olympic team has also been accompanied by a number of expeditions Olympic Games, when the Chinese athletes on the podium waving flowers to pay tribute to the audience when Li Ning sportswear on the bright ‘Chinese dragon’ pattern is also transformed into radio waves pass all over every corner of the world. Li Ning has long been the company’s move has aroused the concern of the international sports community. NBA star Shaquille O’Neal said, ‘I knew a few years ago China’s Li Ning brand, very professional. ‘ In a binary star, Pick, Anta compete against national brands such as the Chinese market, Li Ning The only 14-year-old Chinese companies, is the rise of suddenness of a thunderbolt, and Lectra Nike, A Adidas and other international brands, won the Chinese market leader in sales crown. When the Nike throws ‘Just do it’, Adidas shouting ‘Nothing impossible’, and tried to insolent exposed to promote self-enlightenment western culture people, the Li Ning playing the ‘anything is possible’ slogan. From ‘the wonderful for themselves’ to ‘I’m a pro I exist’ then ‘everything is possible’, Li Ning, from a market follower, to imitate the spirit of Nike’s self-demands, gradually toward the emphasis on brand value, market leader in transformation. Adidas is between the sponsor of the Beijin