France optimistic about senior citizens.docVIP

 PAGE \* MERGEFORMAT 5 France optimistic about ‘senior citizens’ Recently, the French market is the most popular ‘seniors market’. Since 2010, the French population aged over 60 than under 20 years of age population, that is my grandfather more than the grandchildren. Even now, the French population over the age of 60 have been l100 million, equivalent in every five French people have a more than 60 years of age, while people over 50 years of age and more than one-third of the total population of France. According to statistics, the last 20 years, the French people over the age of 50 purchasing power increased by 7 times, and now the elderly elderly richer than ever before; for the elderly, the average wealth, more wealth than the French national average of 5%. Therefore, many companies are interested in these people’s wallets, in particular, advertising, marketing, manufacturing and other more optimistic about the market. However, an economist, but assessment of people over the age of 50 while the wealthier, but they consume less, the average consumption of less than 4% of French. If these people to encourage normal consumption, is expected to be more out of 45 billion francs into the French economy, are suffering a crisis of the French consumer market, being revitalized. So how do you dig these old purse? Firstly and the most important thing is to raise the standard of service for the elderly. At present, three major industry, the most promising, namely, retail, automotive, entertainment. In order to improve the quality of service to attract more older consumers, some supermarkets have 50 years of age or older as a regular customer, they are spending 25% of their turnover. These supermarkets offer some special stalls selling gifts, so that grandparents can always purchase a gift to her grandchildren. For motor vehicles, the French average of 40% of people will buy a new car, but there are over 80% of the elderly would buy a new car, many car companies do m