Formation analysis and promotion - Database Marketing Trilogy.docVIP

 PAGE \* MERGEFORMAT 15 Formation analysis and promotion - Database Marketing Trilogy In this from the mass-marketing (as Procter amp;amp; Gamble, Coca-Cola, Wahaha and other types of mass media put the brand as the representative) to the present era of segmented marketing, customer database, has been the importance of goes without saying. 2005 data show that in the United States almost all retail businesses, 80% of the manufacturing / service industry has already started database marketing. However, look at domestic enterprises session, we seldom find customer database marketing to promote a classic case, the majority of enterprise database marketing, promotional stop at the planning stage. If more than a decade ago, the computer is far from universal, and the corresponding database analysis software has not yet appeared, and no-one effective communication platform, enterprise customer database and to promote the formation of the technical difficulty of the high cost of large, database marketing is indeed such elusive mirage. However, in due time has changed, because the rapid development of advances in technology, human rapidly into the information age. Now, the customer database, set up maintenance, data analysis and marketing promotion, not only technically very easy, and the cost of the majority of enterprises are within tolerance. To promote the use of the database not just for the retail trade, in theory, anyone with a massive customer data, industry (such as insurance, telecommunications, banking, aviation, etc.), products / services, high-margin industries (such as high-end positioning of cosmetics, clothing and even infant formula and other consumer products, high profit margins of accommodation, catering, entertainment, beauty and other services), as well as customer spending a huge amount of household appliances, automobiles, housing industry, and so on, should be set up and effective use of customer databases to carry out a wide range of promot