Found in the brand business breakthrough.docVIP

 PAGE \* MERGEFORMAT 13 Found in the brand business breakthrough Chengri brand affairs round and round inside the mind of managers is likely to be programmed, during festive seasons, or the selling season comes, the manager will be a bunch of advertising, media planning chores and activities of speculation entanglement body scores No surgery. Than never-ending draft, tender, contracts, communication and brainstorming branding allows each node is almost become a regular habit of action. Managers seem to have time to stop and think carefully about, I did all brands of action, can directly promote the brand of my business growth? These communication actions, can give the brand to bring the obvious improvement in the business do, or fundamentally directly address the current market problems encountered by the brand do? Away from the ‘business’ fundamental pretext For activities and activities for the hype and speculation, in order to put the delivery of the stylized, so that the brand manager caught in the daily affairs of the complete quagmire. They have a good activity ideas with their brains, for one of media partners and co-branding partners to promote the search for and negotiated with great care, for an ad advertising the tender and smooth again and again off the bits spent for, and their shadows in the fatigue among the various brands of hard work, just to later be able to see the media reports, the planned release of media advertising and entertain themselves in a field quite some brand or promotion behavior. When the West’s marketing magazines and websites are talking about the voluminous investment in marketing and communication ROI (return on investment), the Chinese brand managers seem to ‘spread the investment and business associate’ indifference. It was rumored in the industry, such as Hewlett-Packard, General Electric and IBM known for people to use the internal management of operations of transnational giants, they pay the amount spent for each