Founding Saatchi Maotai- Brand upgrade or overdraft.docVIP

 PAGE \* MERGEFORMAT 5 Founding Saatchi Maotai: Brand upgrade or overdraft ‘Costa Rica is not to drink wine, is a status, is vanity, is what the lonely ... ... 10 million Bieche patriotic light. ‘This is a User for the founding Saatchi Maotai message. Maotai claiming to be the founding Saatchi of New China in order to bear in mind 60 years, 21,916 days was well-built palace of the prime class wine collectors. It combines the national drink, the national porcelain, country rock, country Jin, national newspaper, the national ticket as a whole, limited edition of 21916 bottles, bottle of wine has a unique number of the day, the initial asking price 48,000 yuan, and later rose to 52,000 yuan In case of major festivals numbers, but also turned on several times the price! Homogeneous than the market average packaged liquor I do not know how many times more expensive. To commemorate 60 years since the founding of New China and the introduction of commemorative products beyond reproach, but to push through the name of patriotic spirits sky-high price becomes somewhat kind indeed. Some people say that this is Maotai want to build China’s Liquor and develop high-end luxury market, some even leading the Chinese wine industry for its upgrade its virtues. In my opinion, Moutai’s current marketing behavior probably will not bring the brand to upgrade, but a strong brand overdraft. Luxury is to have meaning, including the legendary quality, exquisite craft, a long history, culture, thick, rare, and so the number. Founding Saatchi where Maotai bottle filled with wine and on the market for 50 years Maotai general there is no difference, just done what the packaging article, the so-called country porcelain, the National Stone, national Jin, the country reported that, State tickets, etc. is nothing but a one-sided Maotai, so will put together a few simple concepts, is it hard for people to experience its legendary quality of the products of the Department, but will think ‘Maiduh