Found that the law behind the beverage market.docVIP

 PAGE \* MERGEFORMAT 8 Found that the law behind the beverage market Beverage products belong to the ‘fast moving consumer goods’, where ‘fast’ refers to the rate of consumer spending, he corresponds to the ‘consumer durables’. From the beverage market in recent years, especially in the last five years, situation, beverage products ‘fast’ characteristics has started from the consumers ‘consumption rate’ extended to the market ‘mainstream products in the fast turnover’ - 98 years ago, carbonated drinks 1999, purified water, green tea, 2000, 2002, second-generation fruit juice, are mixed drinks ... in 2003 ...; ‘quick turn of leading brands’ - Coca-Cola, Wahaha, farmers spring, Master Kang and orange, queer, Bao Guoqi ... ...; ‘selling point of rapidly changing consumer’ - stimulating, healthy, beautiful, happy, cool ... The face of volatile consumer preferences change quickly hidden circuitous tactics of competitors, in part or in transformation strain beverage company, or by maintaining the status quo, the new fast-growing enterprises in the market, and more SMEs are at a loss know what to do. This year more than 4,000 beverage companies, and who knows who next year, and their products continue to exist. For an enterprise to grasp to understand the market is running behind the law is extremely important, the law enables businesses to have the predictability of market demand, there appears to prevent the risk of preparation. To survive in the market for SMEs, development, and in addition have some survival tactics (see the author on this site way to win on a series of small and medium enterprises), the right ‘rules’ for our own use is necessary. Changes in anything has its own laws, the author attempted to do here from the beverage market in the various phenomena in search for some of his operation rules, and then hope to be here serve as a catalyst for domestic SMEs in the most dynamic marketing work, play to a certain inspiration. Product Variation - tast