For product placement of the heart to give the soul of the brand.docVIP

 PAGE \* MERGEFORMAT 5 For product placement of the heart to give the soul of the brand The most difficult is the firm small and medium enterprises and self-confidence. Tend to think they can only be a follower. Only those who follow the advertising of the brand or strength of a strong brand products. From packaging to the product concept, to also step is also ultra-real function; not differ from the outset to design, differentiated positioning. When the sale of imitation goods, formed a certain scale, the patchwork of products from, and not the minds of consumers to leave a clear impression of Xi, which means there is no brand memory degrees, there is no brand image and status. Chairman Mao said: There is no soul army, there is no hope for the army. A brand is not the core, no soul, the same is no hope. Human soul is the spirit of domination, is fresh and the main distinction between the spirit of others. For the soul of the brand is the brand’s core values, unique cultural connotation and emotional of the image. There are differences does not necessarily have the soul and of the core. ‘Suofu Te’ function to find the product can be regarded as a differentiating feature in the cosmetics industry, the specific person, first seaweed slimming soap, papaya whitening soap, and later face-lift and facial cleanser, then a natural, light rain, hanging Shun shampoo, Anti-off shampoo, each bringing a new product gave Suofu Te considerable profits and market share, but the journeyman opportunistic behavior does not provide the brand and consumers a clear impression of premium capacity. In contrast the ‘King’ from imitation Olive started, has been used Shouwu, saponins, etc. Chinese medicine product development, from beginning to end persist in this direction. Over the years development, its location in the ‘family medicine’ use of Jackie Chan’s large-scale advertising. Achieved sales of nearly 30 billion flew into the scale, and in one fell swoop Chongqing Olive created