For selling the whole country Guangxi fruit need to build a strong brand.docVIP

 PAGE \* MERGEFORMAT 12 For selling the whole country Guangxi fruit need to build a strong brand Guangxi subtropical mild climate and abundant rainfall, fruit resources are particularly rich in fruit tree species have been identified account for 70% of the total number of species of fruit trees, is a veritable Shuiguozhixiang. Currently, Guangxi fruit growing area has more than 1,700 hectares, ranking first in the country, the total output in 2002 increased to 4.56 million tons rapidly in 2007 6.97 million tons, ranking highest in the country. Although these years, Guangxi fruit development has made considerable progress, but the low level of intensive management, packaging and the low level of lack of processing capacity, marketing methods are backward, weak brand, which remains a serious obstacle to the national best-selling fruit in Guangxi. In addition, under the impact of foreign high-quality high-priced brands of fruit kept alive the Guangxi fruit industry faces severe challenges. So far Zhuo brand agency believes that in order to protect the national best-selling fruit in Guangxi, Guangxi fruit available from the following three-pronged approach to build a strong brand, the promotion of marketing upgrade. With regional brand Guangxi is a natural greenhouse, suitable for a variety of fruit tree growth, both tropical fruit trees, bananas, pineapple, mango, papaya, etc., there are sub-tropical fruit trees, litchi, longan, citrus, etc., as well as temperate plants, peach, plum, pear, plum , etc. Among them, longan, pomelo, litchi, banana is most famous. Namely longan longan, mainly produced in Guangxi Chongzuo, Yulin, Guigang, flat fruits Southeastern Guangxi and Guangxi in the western region. Fruit ripening is made after the shelling went nuclear on the ‘circle of meat’, round meat is a traditional luxury tonic, medicinal value is high; pomelo due to country of origin in the eastern Rongxian, Sha Tin Rural and name, as early as 2,000 years ago enjoys a