For products and brands of products bundled together.docVIP

 PAGE \* MERGEFORMAT 3 For products and brands of products bundled together Some of the products is due to the formation of market segments, the need for bundled the brand. So what product is suitable for subdivision it? When positioned in the front have already been discussed is the common demand for the product, not individual needs. For the consumer it should be to meet the basic needs of people’s lives or the basic needs products. Only by meeting the basic needs, will, in its place greater demands on the basis of methods, such as desire, etc., and other options to meet the spiritual dimensions of demand. ■ Some of the products bundled with the restriction imposed on the development of sub - After meeting the basic needs of people will have higher requirements. For example, tourism, food and clothing of the only travel. Buy a car is the first to meet their basic means of transport, and then buy more advanced cars. These are based on only a basic generated. So for bundled products and brands together, and must be selective demand for the product, rather than the commonalities of the popular products. Only in this way, products and brands when it is bundled with more appropriate. For example: There is a Japanese enterprise to produce a soap product, this product is a brand called ‘mite-ting’, the concept is in addition to mite soap. This product came out, brands and products are actually tied together. But the problem also produced, and the soap in the market to sell a share when the company can not be reconciled, and hopes to have a larger room for the development, they start to develop other products, such as shower gel or something, or could, inter mites, In addition to mite is not out of the concept, but ‘In addition to mite’ is a broad concept in the soap ‘decontamination’, ‘sterilization’ the concept of a sub-concept, the market capacity is not large. Enterprises in order to expand market capacity, want to use ‘mite-ting’ the brand further enrich th