Foundry business from the HuntKey see the road of independent brand development.docVIP

 PAGE \* MERGEFORMAT 11 Foundry business from the HuntKey see the road of independent brand development In 2007, the well-known OEM companies Foshan Lida company collapsed in 2008, Dongguan well-known OEM companies go bankrupt overnight, co-Jun is also. Foxconn, Flextronics, Compal, BYD, etc. type foundry giant among enterprises, in order to survive and compete with each other is nothing new orders for long. Along with China’s economic restructuring, labor costs continue to rise, year after year to tighten the door to tax avoidance, the product of profits cut even thinner, and foreign trade more and more risks. Foundry and the creation of independent brands has become a large number of OEM companies are discussing a hot topic. In recent years, there have been a lot of OEM companies create their own brands in the domestic market, there are a lot of gains, Anta, special steps, Pick, Super Star Erke De casual brands such as Fujian, has been in the domestic consumer market has been its own a place. BenQ has been the creation of independent brands, just a few years we opened the market visibility, HuntKey four years in the creation of independent brands, so that their own brand products have occupied the domestic first place ... ... In the long run, foundries can make use of their existing professional manufacturing capacity and technology transfer capabilities, look inward and outward also, take the road of brand innovation, access to domestic and overseas, two consumer market, to create and produce well-known brands and century-old brand. Of course, there is no shortcut to success and establishing an independent brand is also the same reasoning. Own brand profit margin is higher, but also need to see the brand effect and scale of the initial brand because of the low sales volume, but easy for a loss. How to use effective methods of brand image building and marketing, to be effective in the beginning of the creation of the brand to tide over their difficulties,