Found that the price of three dimensions - price management chapter of the modern channels.docVIP

 PAGE \* MERGEFORMAT 11 Found that the price of three dimensions - price management chapter of the modern channels Introduction words: ‘price image’ is the impact of hypermarkets selling the most important factor, but the ‘every day low prices’ is needed is ‘every day low cost’. So there is no absolute cost advantage of the store is not in the price of inaction out? In fact, the price of the image far from the minds of consumers is not the absolute prices of goods so simple. A money chicken, 10 color TV money no longer news. This ultra-low-cost temporary promotional effects can already be getting worse. The real price war has been transferred to the positional warfare, a protracted war. Walk into any shopping center, can see a copy of Wal-Mart’s slogan ‘everyday low price’ (EDLP, Every day low price). Price cuts is the easiest to learn marketing tools, and perhaps most effective. But Wal-Mart’s ‘everyday low prices’ is backed by the ‘everyday low cost’ (EDLC, Every day low cost). This low-cost is based on the size of its global business, brought about by the first minimum purchase and operating costs based on. Leave these to talk about ‘everyday low prices’ is tantamount to suicide vomiting blood. Well, not all of the stores need to ‘every day low prices’ do? That there is no absolute cost advantage of the store is not nothing in the price of it? Authoritative survey shows that China’s retail market, the price is the consumer’s overall impression of the first element of store. Many people are willing to go 500 meters, go to the store to buy something cheaper. Usually developed in the retail area, 500 meters of the shopping district may be gathered a number of large-scale supermarkets. It is not to say that in order to attract consumers to come to buy non-’SHOPPING’ in the end it? Before doing so let us look at how consumers determine whether the store is cheap or expensive? Their understanding of prices is the ‘compare prices’ rather than ‘absolute price’, w