Found that the value of cross-media convergence trend followed.docVIP

 PAGE \* MERGEFORMAT 5 Found that the value of cross-media convergence trend followed The overwhelming cross-border When we are faced with an avalanche of cross-border a model, the only really understand times have changed. And the media as a witness of the era of change and the Evangelist, also for the integration of resources. I believe the media will be subject to cross-border integration of advertisers widely welcomed, first, because this way our brand communication becomes relatively simple, the second is a more accurate grasp of the audience of the third is cost-effective. In the past the main battlefield of brand communication in the traditional media, such as television, print, broadcasting, and as the Internet, cell phones and other new media, streaming media, the increasing influence of, advertisers have to make more appropriate media strategy. the credibility of traditional media has the advantage of better advantage of new media more accessible and interactive, to integrate the advantages of both, why not? For Lee Lang, it also attaches great importance to cross-border integration. Ten years ago, Lang Lee first put forward the “men’s business casual” concept, that is, the more people to traditional thinking, and comparison of the image of the official business of casual style with integrate, and in Lee Lang’s sincere invitation, Chen Tao-ming of the cross-border image to a more specific visual interpretation, was a big success. Today, standing on the first brand in China Business Casual Men’s position, Lee again made a five-Lang in corporate strategic planning, Liang-star president put forward the “out of clothing to clothing,” “global thinking + Chinese elements” concept, it is the best use of cross-border marketing. Integration of the wisdom of the trend test Successful cross-media integration, should achieve three results: First, have a focus effect, and second, advertisers have recognized the third is in the public influence. The recent