Foster excellence in marketing and cultural.docVIP

 PAGE \* MERGEFORMAT 5 Foster excellence in marketing and cultural Excellent corporate culture is the soul of the survival and development of an enterprise, first-class enterprise must have first-class culture. Corporate culture, including the core of culture and Asian culture, just as the Chinese culture and subculture of the 56 ethnic groups, like Asian culture, marketing culture is an important component. As a leading enterprise marketing work, business the most attention, but often the material is only limited to the sales commission incentives, incentives in the cultural and spiritual incentive of the soft level, the work done is limited. In addition, because the special nature of marketing, personnel loss of more serious, therefore, how to attract and retain those excellent sales personnel, it is even more important. Of course, talent introduction and training is a systematic project, which requires both reasonable and of material incentives, but also have excellent corporate culture, using culture to unite the people and to enhance morale, stimulate energy, and create results. We look at the three major marketing team incentive problem: First, the prevalence of substance-oriented mentality of marketers. Marketing, particularly sales staff, often the performance and physical orientation. Many enterprises are relatively low low-paid marketing staff, and advocates ‘Whether a cat is black or white, is a good cat catch mice’ marketing culture, such a result, everyone would like to do anything to take customers through a variety of ways, and then to be high level of material reward. Once the period in which no performance, will be feeling of insecurity, one place to another to try again. It should be said, marketing personnel, the substance-oriented, short-term effect, not all is a personal attitude and values issues, and corporate values, ideas and incentives to both employment relations and marketing team in order to stabilize the system must be reform.