Fortunately every change the entrepreneurs ready-.docVIP

 PAGE \* MERGEFORMAT 21 Fortunately every change the entrepreneurs ready? The financial turmoil ‘,’ sub-prime crisis’, ‘market malaise’, ‘bailout’ has become the entrepreneurs in the mouth often jumped out of the vocabulary. Harsh external environment, as well as the increasingly fierce competition in the industry, which have allowed entrepreneurs to feel that the ‘age of reform’ to come. Whether such as Haier, Lenovo, Wahaha and other industry big jaw, or sales Sansiqianwan SMEs; are facing the enterprise-wide mechanism for change. Foreign trade enterprises to the domestic market transformation; small and medium enterprises to seek a breakthrough in the industry; leading enterprises to strengthen the international competitiveness; that have become the entrepreneurs are facing food for thought. Strategic objectives, management style, organizational structure, competitive strategies facing the market environment changes and the challenges of international competition. ‘Enterprises must change, otherwise you will die’ Tom Peter’s motto has been recognized by many entrepreneurs. Time has come for change, but the Chinese entrepreneurs have not the joy of success from the past revived, still wallowing in past experience and patterns of thought in psychology, ideas, abilities, knowledge and the surface is not yet truly ready. There are data showing that domestic and 60% of the business change ended in failure. A commonplace for everyone familiar with the case of columns: Electrolux 96 years, mainland China, the acquisition of Changsha Zhongyi refrigerator, due to lack of understanding of the Chinese market, as well as management mechanisms incompatibility, Changsha Zhongyi a loss of 300,000 yuan per day. Upfront investment is difficult to recover 450 million within the foreseeable future, Electrolux learn his lesson, started to change course. 97, the former general manager of Pepsi-Cola China, Liu Xiaoming take office. Began seven years, ‘Liu Xiaoming’ era. Well