From 30000000-1 million old brand Huang interpret the rapid rise of noise Pills.docVIP

 PAGE \* MERGEFORMAT 16 From1 million old brand Huang interpret the rapid rise of noise Pills In 2004, the Spirit promisee did something to make the planners seem perverse but letting customers truly tasted the sweetness of the case, why let some people think that planning is a perverse, because we break stereotypes, to abandon the industry that the potential in the imperative of market segmentation strategy; the reason why customers excited is because of this breakthrough in conventional practice, so that the sound Huang Wan of this 10 years old and brand new glow with vitality, just a year’s time, sales from 30 million miracle leap to a 100 million, an increase of more than two times the. Wong recalled that one year down the operation sound of pills, if there are any other experience can learn from other enterprise, it is China’s OTC market, the current effective grasp and determined to subvert the market segmentation strategy. Break the bottleneck faced by the old products Although there are over 10 years of sales history, but Huang is always sound pill sales tepid being there has been no breakthrough in Guoyi, and in 2003 dropped to 30 million. Huang noise behind the pill, just restructured a veteran pharmaceutical companies, Wuxi Hill Wo medicine, an urgent need to Huang’s brand bigger and stronger, thereby giving impetus to the whole mountain Wo brand, the old corporate revival. In April 2004, were high hopes for spiritual enterprise fully engaged in Connaught. After the initial communication, we understand that because of the lack of communication in recent years to stimulate the old sound of pills consumer Wong gradually forgotten, while new consumers has not joined, resulting in decline in sales year after year. Look beyond the spiritual promise do not think it looks so simple on the surface. Data showed: respiratory drugs accounted for 8% of the world’s drug sales, accounting for 3% of drug sales in China reached 8.812 billion yuan. Th