Fragile terminals thermal underwear biggest weakness.docVIP

 PAGE \* MERGEFORMAT 11 Fragile terminals thermal underwear biggest weakness Thermal underwear can be described as the textile and apparel industry, the most lively topic of one of the largest branch is also the impression that a branch of the most incredible. Thermal underwear industry, the birth of time is not long, but in a few years, relying on the concept of overwhelming advertising war and war hit out was a very large but very fragile market. Despite high awareness of the brand is far from what the reputation, sales channel instability, consumers do not stabilize, promotions, competitive and chaotic, the manufacturers want to introduce a new concept every year, but year after year is old wine in new bottle At the most, that is, make some effort in the fabric from top to bottom. After shuffling the market, the industry where a lot of old star has lost its place of business. On the one hand, because of intense competition, coupled with the growing transparency in the industry, making thermal underwear products Tuixia mystery, product margins declining, while the other manufacturers have had to continue putting in a lot of advertising costs, hire stars spokesperson, to maintain enhance their brand visibility. Clearly, the industry has passed the era of huge profits, compared with those who do the traditional underwear, women’s underwear business and so on, thermal underwear companies are not having an unrestrained appear. Insiders say that to do most in need of thermal underwear is the passion, from the boss-to-dealer to the company’s sales staff will need passion lovers, and dare to Bo Gan Pin. It is said that time, there are many brands of the boss is with great courage, with all the net worth of charge in the central Taiwan, were pinned on the star endorsements, and then quickly became famous, concocted out of a so-called the ‘brand’. Although the Antarctic people, Beiji Rong, etc. are still playing the role of industry standard-bearer, it has become