Formulation of a policy Dealer.docVIP

 PAGE \* MERGEFORMAT 14 Formulation of a policy Dealer Development of dealer policies, we must clear the guiding ideology of The sale of many enterprises in China policy is based on sales volume as the center, rebate as a means to encourage dealers to maximize sales of products for the purpose of the policy, such a policy early in the product entering the market, to encourage dealers to expand sales plays an important role, but as the market development will be problems, these problems reflected in the formulation of this policy, its guiding principles is not clear. To develop a good dealer policy, policy formulation should first clear the following guiding ideology. 1. Enterprises to the market to sales is more important than the There sales does not necessarily have a market. Many enterprises are sold, in order to be able to achieve this purpose, enterprises in order to amp;quot;benefitamp;quot; to entice distributors to expand sales. Results dealer to bigger sales, but sales are not high quality: FALSIFYING and dumping a serious price cuts, market share is not high, the high cost of sales, sales climbed up but the market is in turmoil, the result has affected the further increase sales, so that enterprises want to do big market, a large-scale expectations have been dashed. 2. The product sold is always do their Some enterprises believe that the products I sell dealer sales to end, and dealers how to sell products then that is his business, so companies selling policies in addition rebate no other content. Some companies believe that selling is their own business, so sales policies on doing everything possible to support and assist dealers do a good job marketing. Appear, the guiding ideology of the two different policies are essentially different, the effect is quite different. Enterprises to sell it as their work is always something is correct, scientific point of view. Because it is in line with sales guiding principle of the objective laws. 3. Ente