For advertisers Shake up - a new realm of interactive marketing technologies.docVIP

 PAGE \* MERGEFORMAT 7 For advertisers ‘Shake’ up - a new realm of interactive marketing technologies China’s future will be more than 200 million mobile users become the super mobile terminal users, an interactive ubiquitous information era has arrived. Coupled with the use of advanced interactive technology, a unique creative, interactive marketing From EMKT. become more attractive. Advanced interactive technology to the future of marketing activities have brought us the brilliant possibilities, consumers will no longer abruptly to passive acceptance of advertising messages, but in entertainment, learning or work, and so the process invisible to share brand information. This sounds very nice. However, in reality, would like an interesting technology to sell customers (business owners, marketing people) is not easy, the customer is always a love-hate, love its fresh, hate it’s unpredictable. However, if the given technology, a unique creative, interactive marketing becomes more fun. AR: Winnie the fate of the Virtual Reality AR is the abbreviation for Augmented Reality, which means ‘Augmented Reality’, is a real environment and virtual video will be a combination of interactive technology. World Wide Fund for Nature (WWF), Topps Company and GE are in the recent attempt to use the AR, but their purpose and a different form. CAMPAIGNBRIEF (global advertising industry’s most influential magazine of ideas) has recently reported a virtual bear story. It turned out that BBH China as a WWF campaign tailor-made mobile phone, the protagonist of this activity is a lovely yellow virtual Bear. Log WWF’s official website, download the appropriate program installed on the mobile phone, mobile phone camera will be able to see the Cubs a three-dimensional. Amazingly, only Bear in cell phone camera captured images of the real environment, the will to respond according to changes in the environment. For example, when the camera is always flooded with traffic street alignme