Flying Star brand - Hong Kong Childrens food brands Little Angel branding.docVIP

 PAGE \* MERGEFORMAT 6 Flying Star brand - Hong Kong Children’s food brands ‘Little Angel’ branding ‘Little Angels’ business is single-handedly two years ago planned by our company formed a star. In two short years, small enterprises by a children’s angel food chocolate manufacturers in Hong Kong jumped series of children’s food production and sales of leading enterprises, small angel brand a household name in Hong Kong have also become the leading brand of children’s food and gradually swept Hong Kong, Taiwan , Singapore, and the entire Southeast Asian region. ‘Little Angels’ business success, it is a small broad, Bocaizhongchang, as well as the successful application of brand strategy. ‘Little Angel’ image of the birth of In 1998, the production of children’s chocolate as the main operating program for children in Hong Kong Star production plant, invites us to carry out under the operation of the overall brand visual identity system design VI. At that time, Hong Kong Children’s Star manufacturing plant just 80 individuals, whose corporate logo is a combination of the stars symbolize the sky the stars in the universe moments fly. But the stars do not mix and bring good benefits to the enterprise. We believe that the combination of the stars and the stars are not the brand, even a brand to the stars combined to do brand representatives, it is difficult to enter a particular consumer - 0 to 6 years old children and their parents in mind, this group of stars for the kids it still can not understand, there is no affinity, it is difficult to arouse their interest. Through research and exploration, we have decided to a fresh, lively, healthy, lovable anthropomorphic cartoon image for the appeal. Because we found that: pre-school children of color recognition has special abilities and preferences, like the bright, bright colors, preferring lovely cartoon images, cut into from here, with anthropomorphic cartoon as a brand image, it is easy to enter them , was that