Flat racing this year Chinese and foreign companies see the outcome.docVIP

 PAGE \* MERGEFORMAT 9 Flat racing this year Chinese and foreign companies see the outcome Flat-panel TV from the start date, the upstream industry chain around the core technology and application technology, foreign and domestic enterprises have been making all the stops to snatch the Chinese market to make a big cake. And foreign and domestic enterprises in China have also been shown Sales ‘leapfrogging’ the posture. As foreign brands hold the flat-panel TV core technology, domestic brands have been caught in the development, until 2007, the market share of domestic brands has also been maintained at around 40%. However, with the weakening global economy, domestic enterprises contrarian look for an opportunity to accelerate in danger, this year the situation has quietly changed. Domestic brand to return to first camp The first quarter of 2009, internal, external demand both power shortage occurs, the Chinese color TV market, the retail volume of 7.71 million units, retail sales of 270 billion yuan, respectively, compared with a year earlier fell by 26% and 28%, which is almost 5 years in the first occurs and quarterly sales decline in the size of both phenomena. According to Orville counseling on 312 cities in 3300 to monitor network statistics show that in 2009 1-3 months, domestic color TV market share in retail sales of the brand has been 3 consecutive months, more than 70%, domestic brands have won the competition in the market initiative, is expected some time in the future the market will continue to grasp the initiative. Xiaofeng Jin vice president of marketing consulting company, Openwave introduced, following a few years ago has taken the lead after the purchase of high-end customer base, the remaining large number of middle-class, urban consumers need for the upgrading of color TV sets, and this group of first-time buyers color TV at a time of significant domestic brand sales period, through a wide range of publicity and promotion, they have a