Five companies have to face the strategic choice.docVIP

 PAGE \* MERGEFORMAT 11 Five companies have to face the strategic choice Marketing is not right or wrong, no best, there is just more appropriate. The same strategy, some companies have chosen, and failed; Some enterprises have chosen, but a success. Why is it so? I think the key is not the choice itself, but rather choose the former conditions. As a ‘common market’ advocates, the author has always advocated for selective reference, opposed to mechanically copy without fancy, conditions are different, select the naturally also vary. Business success or failure often depends on when the key The key of the few choices in life also often depends on when the key The key of the several options. Choose ever-present, not be evaded, being the case, then the rest we can do is to study how to make the right choice as far as possible. The following will speak to the five strategic choice, most of them are a pair of contradictions, I believe that many companies have encountered more or less, here are willing to give the author’s own analysis and perspective for everyone to reference. 1, multi-focused business management VS I believe that: The company began as can be diversified in order to gain income to survive; survival issues are resolved, we should focus our resources to focus operations in pursuit of a single point of breakthrough; development and growth, the business should be diversified in order to avoid risks. Why do I say? Experienced business people who had probably all know that there are two stages of entrepreneurship at the beginning of the most Jiaoren worried, what is the time to achieve a break-even, when one is able to recover investment costs. Gone through such a two-stage entrepreneurs in general no longer have that piece of mind hung on the stone. The company started the company, a diversified economy is conducive to get more revenue to help entrepreneurs come as soon as possible in front of two stages. Have gone through the previous two stages