Five consumer trends to lead the future of liquor market.docVIP

 PAGE \* MERGEFORMAT 9 Five consumer trends to lead the future of liquor market The future of liquor market, a multi-level game companies will work together to act on the market, making changes in the market is full of uncertainty. However, if the demand from the consumer point of view, we will find five trends constitute the development of the market tone. The following is a ‘new foods’ China’s wine industry reported an interview FU Tze Yan Peng Fu to general manager Lou to the Record. ‘China Wine report’: the next five years, is a consumer market-leading times, liquor industry, in order to better meet the market and the need to study consumer awareness and consumer behavior. Relative to other categories, liquor consumption in the study are not good enough to do, how do you think should be adjusted? Lou Xiang-Peng: We have been saying that the customer is king, only to seize the consumers, can finally seize the market. All along, the liquor industry, the study of consumer demand is more missing, so the absence of leading industry blindly follow suit, the result is the product, packaging and homogenization of taste, a single repeat From EMKT. marketing practices, the cruel price wars and so on, liquor grossly understanding of their own to guide consumers, guide the market, such an approach has been gradually so that consumers give birth to resentment and resistance to liquor, especially in the wine vigorously promote the health concept, imported wine great Cultural card playing, beer to go popular road circumstances, white wine if it continues to maintain a consistent practice, will be divided up in other kinds of wine consumers, the prospects are disturbing. The future, if the liquor continues to ignore consumer demand and consumption trends, will be farther and farther away from the market and the consumers. Therefore, the liquor should be research into consumer demand, an important position to lead the industry, from research consumer awareness, consumer