Five inert reflection liquor marketing thinking.docVIP

 PAGE \* MERGEFORMAT 6 Five inert reflection liquor marketing thinking With the 2013 national ‘three services’ consumer ordering, declared the end of the liquor golden decade and now the nearly two years, and liquor marketing is still in the frozen period, but also unpredictable schedule pick up within a short time. Reflections Liquor gold ten years, I believe that this decade at least develop a five liquor marketing inert thinking Universal’s ‘disk drive’: the late 1990s, pioneered the cellar hole ‘disk drive’ to use their own branding, and has made tremendous power which opened the emblem of wine growing legion curtain short. short ten years, the entire emblem of wine accounted for half of the country liquor, flourishing Today, the emblem of the wine business was born nearly 10 billion yuan of ‘Golden Flower’, 3 3 billion yuan of the backbone, a 5 billion giant It can be no exaggeration to say that the achievements of the emblem of the wine and its superb marketing skills are inseparable, especially in the use of the ‘disk drive’ more walk in front of peers. they put a big ‘dish’ developing a variety of various kind of small-cap, child tray, micro plate. Let’s analyze what ‘disk drive’, its subtlety is that if the entire market as a ‘market’, then the market is composed of numerous different channels of ‘small cap’ constitutes To Alice move ‘the market’ should be ‘small cap’ to start from one, with ‘small-cap’ to drive ‘the market.’ So, different wine enterprises according to their own product positioning, will choose different channels breakthrough. Actually, the choice of what kind of channels breakthrough, both inseparable from the high marketing costs, which a fee to do so where, aside liquor manufacturers cost is an open secret, which also brought a common phenomenon in liquor price system? - a lot of liquor prices artificially high. high price from the Cape, far beyond the capacity of the average consumer, the price of commodities serious imbalance