Find the button detonating the market - how to plan for regional marketing strategies.docVIP

 PAGE \* MERGEFORMAT 13 Find the button detonating the market - how to plan for regional marketing strategies No thinking person is poor, there is no strategy for the sales staff is pathetic. I once interviewed a number of sales staff, when asked how the development of regional market development strategy, all likelihood the answer is: find a good dealer, the goods covered sources, good product display, shopping guide at the terminal to carry out , then the consumer promotions. you please think about it, this argument can into its strategy? then that which there is no point strategy? No, this is just step it is no matter which sales staff must work through the steps The problem lies here. investment, distribution, display, buy a heap, shopping guide, trial, special, and this is well known to many sales staff work steps, but when the sales staff as a strategy to think about the steps to fall into a misunderstanding. They think they have a strategy, is only to act in fixed steps, the so-called strategy has always been vague, and as such, they eventually found that, like the right thing done, and may be able to fulfill the performance is can not find any effective way to improve. This is the number of sales staff confusion. Tracing the source, they actually no strategy, a good salesperson should be a thoughtful person, he can really work with the strategy. In fact, strategic way of thinking is not difficult, just in order to answer several “Why “, a regional market expansion strategy will naturally, this amounts to find a button to detonate the market, success will naturally less! The purpose of this paper is the regional marketing strategies by describing the planning ideas, to guide the sales staff master the strategic approach to expand the regional market. You know how many of market Regional market development strategy is essentially a planning problem, and planning, it depends on the depth of understanding of the market depends on market insight. N