Five exhibitors ineffective root cause.docVIP

 PAGE \* MERGEFORMAT 4 Five exhibitors ineffective root cause You often hear business after attending a trade fair but complain: ‘poor organization’ ‘little visitors’ ‘not a professional audience of visitors,’ ‘Waste of money did not effect’ ... For these reasons if there is, of course, are the causes of poor results show, but their fundamental, but that is only these external factors, to be on the ‘root cause’, but also come from the enterprises themselves, the symptoms and root causes, or from the companies exhibiting their own enhance the degree of specialization came the answer is more tricky. Five exhibitors ineffective ‘root cause’ are: 1, show business knowledge, lack of strategic planning. The exhibition is a high-quality industrial enterprises to expand their influence in the industry, enhance the brand image, to obtain an excellent platform for business opportunities in the corporate marketing plan, should have clear plans and arrangements: at this stage in the development of enterprises How to locate the position of companies in the industry? how to position the corporate brand image? need to highlight what information to the outside world? and so on. 2, the purpose of exhibiting companies is not clear, select and organize the work more freely. Different stages of development in the enterprise, the demands of enterprises to participate in the show will be different, the choice of what kind of show to participate in, what kind of specifications to participate, there should be advance planning. Generally speaking, in determining when to participate in a show, to first answer the following questions: (An exhibition of characteristics? Why participate in this exhibition? (2 show the key target customers are those people? Convey to them what the message? (3 in what way (booth design, materials and activities prepared, arranged to attract visitors? (4 how the division of labor between the various departments in order to obtain the best