Five elements of the brand and build the perfect brand!.docVIP

 PAGE \* MERGEFORMAT 8 Five elements of the brand and build the perfect brand! And Guangzhou a national brand-name underwear enterprises cooperation, the need to re-equipped for the post of director of the brand because it is the national brand-name enterprises, brand director of the Job log off immediately after a steady stream of all walks of life coming candidates, candidates inside there is no lack of well-known enterprise marketing department office experience in the candidate’s friends and to how to operate the enterprise brand communications, we found candidates on this issue so that the personnel are divided into two groups, one group is more conservative, told me this topic is too large, space, time, without understanding the inconvenient detailing business, which some people probably do not really know the biggest operation the way the brand, because I simply question how the functioning of the brand, they want to hear candidates whether they have actually brand thinking and ability to operate; while others talked about the operation of the brand, including brand awareness and reputation, publicity materials, supervision of graphic design, concrete form is to organize large-scale activities related to at any time look at the product sales data, according to sales data situation, and so out the related promotional activities, etc., which some people obviously do not understand the brand’s comprehensive range of product promotion and brand while also intertwined with the operation, promotion and brand operations are limited to two kinds of patterns of work, the former is specific to a certain kinds of completion of sales targets, while the latter was on an overall height on the overall control of the brand; other interviews here, the situation is wordy, and just want to focus the brand with friends, talk about the operation of personal humble opinion, with a view to corporate brand management to provide a little useful suggestions. The operation of th