Five Elements Clothing Blue Ocean Marketing.docVIP

 PAGE \* MERGEFORMAT 13 Five Elements Clothing Blue Ocean Marketing In recent years, China’s garment industry has entered a white-hot competition level, with the market becoming larger and ‘red’, how do we put ‘clothing’ really sell? How do I jump out of ‘Red Sea’, enter the ‘Blue Ocean’ it? We have to cut into the following five aspects: 1, model innovation is the trend 1. Business model innovation Among all the innovation, business model innovation in enterprises of the most origin innovation. To leave the business model, other management innovation, technological innovation, have lost the possibility of sustainable development and profitable basis. In the past year, PPG’s network direct sales, ITAT membership sales model of the industry attracted considerable attention, although this definition can not be said that these two models is the best, but we is not difficult to see that business model Innovation in the future will be a general trend, the same will be the garment industry as a new profit growth point. Like earlier Metersbonwe, in other domestic apparel manufacturers is still going on ‘factory - sell’ type of operation, when the first in the country to take a ‘virtual business’ of the model, at the time of Chinese apparel industry is a business model innovation success stories, opened its first store in 95 years, will be realized in the year a 500 million yuan, it is relying on this model, Metersbonwe in the highly competitive garment industry found their new Blue Ocean. 2. Marketing Model Innovation The essence of marketing is around the changing needs of consumers to adapt to and guidance. The pattern they are a changing, and not a model to adapt to all products. With the garment industry, the rapid development of traditional advertising bombardment, star endorsements, price wars and other common marketing practices has become increasingly difficult to rise to the desire of customers to buy. So, marketing to differentiate into the present