Flat era businesses can do.docVIP

 PAGE \* MERGEFORMAT 7 Flat era businesses can do The moment, the flat construction of the channel the vast majority of corporate marketing strategy is the most important trend of the times. The author in the food industry for many channels of the first-line brand flat construction, within a few short years, completion of the provincial cities, prefecture-level cities, to the county-level city three channels sink, and since 2010 more to some companies to channel sink to the township, and even the village as a unit, the development of a dealer, the determination of its speed and flat construction is staggering! Such as sky, Madam Yue are outstanding in this regard. At the same time, many second and third tier brands eager to actively follow the trend of talk about the importance of the width on the flat channels and actively implemented. Why do we spare no effort to do this work? Is actually very simple: Enterprise encountered in the original channel sales growth bottlenecks, seek continued growth in sales. (2) the concept of channels for Wang, want stronger control channel customers. 3 forcefully against competing products, firmly control the market. (4) to consolidate the strong position of the brand. I also try to understand some of the flat building enterprises with good sales, it is undeniable that the last couple of years, sales have actually been a rapid growth, although the front-line operational staff even harder than before, the performance goals or invigorated reached, but the exposure to growth pressures, cost pressures, management pressure, margin pressure is also growing. To my analysis, perhaps in the near future, in fact, at the moment, the potential risk of new problems exposed by the. Channel flat price First, an increase of the cost of Due to flat channels with the deterioration of the original provincial and municipal agent relationship. A lot of first-line brand, in many areas can not find the agent. I understand, in