Five Characteristics of service marketing.docVIP

 PAGE \* MERGEFORMAT 15 Five Characteristics of service marketing In order to service products with tangible goods, to distinguish, since the late 70s to early 80s, many marketing experts from the perspective of product characteristics purchased services by nature. Most services products have the following common characteristics: 1 can not be aware of ‘intangibility’ can be understood in two different levels. First of all, service products and more tangible consumer goods or industrial products, services, characteristics and composition of service elements, many of which are intangible and invisible nature, people can not touch or with the naked eye to see its existence. At the same time, services, products not only the characteristics of an intangible non-use of service quality and even the interest, it is difficult to be detected, or to wait for some time, enjoy the services of others in order to feel that ‘interest’ existence. For example, the car fails, the car owner will be handled by the auto repair service companies, but the vehicle owners to retrieve the car, the right features and vehicle maintenance services, auto parts repaired and whether all back to normal, are difficult to detect and make judgments. However, the service products can not be truly 100% with full sense of the characteristics of the very few pieces. On the contrary, many services require the use of tangible or physical persons concerned in order to officially produce, can really provide and complete the service program. For example, the catering industry services, not only chefs cooking service process, as well as dishes of material processing. On the other hand, with the increasing level of business services and many consumer goods or industrial products is an additional customer service a sale, and in most cases, consumers end up buying some of the physical goods such as automobiles, audio tapes, video tapes and so on, simply because they are some effective carrier. The customer,