FMCG companies do not be fooled Internet Marketing.docVIP

 PAGE \* MERGEFORMAT 4 FMCG companies do not be fooled Internet Marketing Communication between the entrepreneur and now will talk about the ‘Internet +’ if we do not talk about ‘Internet +’ has been behind the times, not with the times. Section I: Reflections on an insolvency caused A few days ago, the micro-channel circle of friends are forwarded one entitled ‘shocking! Annual sales of 5.6 billion yuan empire collapsed overnight ‘message on a small group Fuzhou December 1, 2015 declared bankruptcy, a national chain industry hundred, more than 300 stores nationwide, more than 2,000 employees, assets of 1 billion, annual turnover of 56 million IT giant is so closed, thought-provoking, the author left the following comment when forwarding this message: Enterprises to develop steadily, must not put its core to the lost, there is only on the basis of innovation to be successful, subversive innovation in existing successful model of business is not desirable, unless it is subversive technology, business model led directly to the collapse of the enterprise, What a profound lesson ah! A small group of disruptive business model refers to ‘a small network’, the so-called all aspects of the site including the future of social networking, making China the largest and most professional IT technical door O2O, Results - I was doing traditional marketing background, have been also studying the future of consumer marketing model will be like, but a few years of electricity providers, mobile Internet, APP, really made me very confused, and travel to the country to visit KA, retail shop, have found that the impact is very powerful network, around the same time that a lot of colleagues have all fought to Internet marketing. These phenomena so I can not stop, think carefully about the results I found that we were the ‘Internet +’ to flicker, especially a lot of the real economy had done well in business, we are in a hurry, ‘Internet +’ this train, for fear that the