FMCG distributor of the product structure analysis.docVIP

 PAGE \* MERGEFORMAT 6 FMCG distributor of the product structure analysis Spread over the city at all levels of the fast moving consumer goods distributor, subject to their own staffing, financial strength, storage and distribution capabilities, market operation experience, and many other factors, the actual situation of the impact of a variety of its product structure, market mode of operation is not entirely the same. In my opinion, fast moving consumer goods distributors can be divided into the following types: 1, ‘A brand’ type: This type of multi-dealer distribution for first-line brand, and their brands are basically ‘old’ brands, so their energies are quite concentrated, is also a smooth operation, good. Such dealers ‘good cool shade under a tree’, with manufacturers and woe, the interests of solidarity, powerful alliances, a bright future. 2, ‘A brand + B brand’ type or ‘A brand + B, C, D ... Brand’ type: In addition to this type of distribution of a main brand dealers, we will also select one or several related brands to complement the market to do. The main brands may be first-line brand, or first-line brand of the second groups of providers, there may be potential for development of the second-tier brands. The main function of main brand is used to increase the dealer’s reputation and image, followed in order to earn profits; and choose a non-transparent market price support brand, mainly in order to make money. Of course, this development momentum dealers were mostly better, because they are ‘very sober minds’, to distinguish between primary and secondary, on balance, would be the vast majority of energy, material and financial resources are invested in the A brand, so that A brand Zhi Fan Ye Mao, ‘get rich’, for B, C, D cover from brands such as ‘shady’, directly or indirectly assisted pull the sales of the brand to form a virtuous circle. This dealer base is relatively solid, with strong and big capital. The most taboo of such dealers, and i