Flavor happy death- a small business success and failure (Part Two).docVIP

 PAGE \* MERGEFORMAT 18 Flavor happy death: a small business success and failure (Part Two) Who would have thought red for less than a year, with new marketing methods armed rookie seasoning, taste the high soy sauce so rapidly toward failure, the next two years never failed to reverse the situation, the final project ended, leaving the distributors, marketing personnel endless regret, but also to the colleagues left a discussion of the topic, taste the high, in the seasoning industry created a number of successive first, but eventually their dreams, a heavy heart out. Directly led to the rapid demise of the high flavor of quality problems, we carried out in the taste of high ambitions to expand nationwide, when came across a very good news, one after another sent out the goods dealers will come back because the quality of too bad, Dark Soy Sauce dishes burned out black soy sauce is too salty. Quality is a product of the survival of any of this, but do not have a high taste clearly recognize this point. The quality of the reasons for this seemingly simple, it profoundly reflects the taste of high operating companies ignored the deep problems of work-based marketing. Taste the failure of the high number of small businesses can be said that the success or failure in microcosm. Challenge of thriving enterprise, product positioning misconduct For the condiment business, there are two types of markets to choose from: First, the family kitchen consumer market. Such consumers tend to customary purchase. Are generally regional or national brand-name makers of loyal users. To change their buying habits is a long-term work. Usually requires a lot of advertising investment, eye-catching product display, continuous promotional push, etc.. SMEs do the basic work to put in a lot of money and energy, but also bear a huge risk. So big companies typically do, while the small and medium enterprises in the regional market to maintain the old customer. Second, the restauran