FMCG how not short off-.docVIP

 PAGE \* MERGEFORMAT 6 FMCG how not short off? Winter season, FMCG industry went to the off-season. Status of traditional FMCG industry is ‘busy seasons, short season,’ FMCG companies will enter the rest of the season, there is spare some time, but we believe in the off-season sales can be light, but it must not be idle, not only can not idle, but should also be a real busy. So how busy, busy, what, in the next year in order to allow enterprises FMCG battlefield is unique invincible fighting it? New strategy to prepare for the season hatching season For general FMCG companies are marketing the winter season, but that is the best time to prepare for the season of corporate What to sell next year? How to sell? Is a critical issue. FMCG industry is a very grass is always greener industry, we will find that every summer FMCG industry must have new products appear, there must be a large enterprise or several new flagship, which is what we have always stressed that the new strategy. This section New strategies will contribute most of the profits for businesses this year. No new strategy, often heralded early season defeat. Has a new strategy, it means that the weapon had the opportunity of defeating the enemy, but the new strategy is not easy, handy, but to go through a long season careful, prudent and sound ready to go through a long period of gestation and hatching. Enterprises need to do include: Review finishing season sales gains and losses, to make widespread and extensive research and analysis of consumer markets, products, competitors, identify market opportunities point, a clear strategic direction for the next year, to facilitate the development of effective products strategy, under the guidance of the strategic direction of the excavation, product innovation, strategic set of products, refined new product concept, selling, demands a surprise move, beautifully designed packaging seductive image, head start, constantly taste testing, to perfection