From 12.4% to talk about ANTA brand personality (spirit) into.docVIP

 PAGE \* MERGEFORMAT 8 From 12.4% to talk about ANTA brand personality (spirit) into 1, originally the brand personality (spirit) on the construction of the gap between In a recent poll of well-known sports shoe brand loyalty market research in Anta, Double Star, China’s sports brand Reebok in the second group, Nike, Li Ning in the first group. Anta problems faced by the consumer’s loyalty is low, only 12.4%; then how to enhance customer loyalty Anta! While emphasizing the lifestyle of today, consumers choose the brand is actually a life proposition, attitude to life, displaying a self-personality; people are always fond of the concept in line with their own brand, they tend to prefer those with similar or with their own self-worship , the recognition of the people or things or things like personality. There is no brand personality is difficult to be resonating with consumers, thus making it difficult to build brand loyalty. Therefore, to create the target consumer group with a similar personality of the brand will be a very effective strategy, the brand’s personality with the target consumer group’s personality closer to (or to follow them, or advocates the pursuit of individuality closer), they are more willing to buy this brand of products, the higher the brand loyalty. Brand marketing has the triple days: the basic aspirations of the brand-level marketing is a function of the level of marketing is brand fashion appeal, the third-level marketing is a demand brand personality (spirit). Any brand creation and management of successful businesses, are adept at establishing and target customer base personality (spirit) that matches the brand personality of the business, two kinds of personality matching greatly increased the probability of success as a sports brand, the need for sports internal latent personality (mental) power to inspire and motivate people, we look at the advantages of the brand sports brand is also the main competitor of Maradona: NIKE (ch