From small Shenyang phenomenon to talk about the regional wine brand growth.docVIP

 PAGE \* MERGEFORMAT 7 From ‘small Shenyang phenomenon’ to talk about the regional wine brand growth Early in 2009, the small Shenyang Spring Festival Evening and a gun with a star, a household name. Combination of liquor brand development at this stage point of view, be regarded as high-end media, with rapid growth from a regional brand to become a national brand. Motoyama uncle this time planning, it can be said to be generous, this mountain is not only the success helped popularize the uncle of His ‘Little Shenyang’ himself, has also been given a lot of planning sector experts and scholars to enlightenment. Small Shenyang as early as early 2008 I would have heard about, because some of my friends have more around like comic dialogues, and sketches, small Shenyang’s films Humor funny, filed a small Shenyang, friends, one can not help but laugh, but at the time, small Shenyang, or ‘regional brand’, a lot of people do not know, I also listen to fills, and there is no much to be concerned. We arrived at the 2009 Spring Festival Evening Show, with the mountain uncle’s ‘not bad money’, the small Shenyang overnight household name, but also from a regional brand, fast-growing as a national brand, followed by small Shenyang’s national tour is also held as scheduled, once again pull near the distance with the audience, and further gather more ‘yang Tsai’ fans. Over the past year, with the help of small Shenyang’s’ yang Tsai effect ‘, more enterprises was transformed from a regional brand to the brand across the country, such as the 2009 harvest in the autumn of rum on the wine, by virtue of the outdoors more than 30’ small Shenyang ‘, but many participants left a deep impression, while in the venue inside the booth exhibitors are also extremely strong. Recalling the ‘small Shenyang’ success, can give our planning for the sector-related ‘brick house’ who do a lot of inspiration, the author combines the operation of liquor market ideas, from the views of a few word